Tuesday, February 25, 2020

New KFC International Structure Essay Example | Topics and Well Written Essays - 2000 words

New KFC International Structure - Essay Example There are numerous sections in the organization that management may be required such as in the Human Resource department, sales and marketing, research and the financial department. Just as with other organizations, there are major considerations for the successful operations of the organization. In this case, I intend to concentrate on increasing the sales of the firm, improving the customer and staff relations as well as minimizing conflict within the running of the firm (Stacks, 2010, p. 128). In increase, the sales there are a number of aspects that I should look into. Firstly, I have to assess the current market needs, against what KFC offers. The aim of the management in this stage is to create a competitive edge. As management, to increase the sales we have to have a proper marketing and advertising strategy, serve the customers and popularize our products. A SWOT analysis is important at this stage to ensure that all the needs of the business are met. The strengths that KFC has to include reputation, a wide point of sales, and an elaborate distribution system and community acceptance. The weaknesses that the management is to work on include a growing number of competitors, ever increasing costs of products and operational costs (Day and Antonakis, 2012, p. 123), dwindling revenue and an overwhelming pressure against the fried foods that compose a large portion of our menu. The opportunities that are presented to KFC include indulgence of organic and healthy foods, cor poration with other firms in other fields such as airlines and sporting organizers. The major threats to the company are the upcoming restaurant businesses and the tendency of customers avoiding the fast foods. In advertising, the best option to take on currently is the IT geared advertisements. The bulk that is KFC’s target is the youth and the middle-aged persons.  

Sunday, February 9, 2020

SWOT Analysys Coursework Example | Topics and Well Written Essays - 1000 words

SWOT Analysys - Coursework Example The legendary growth of the organization is manifested in extending the scope of operations into more than 220 countries world wide with 300,000 employees working through four specifically defined lines of operations: express, freight forwarding, supply chain and mail. In 2002, DHL was consolidated and owned by Deutche Post World Net but retained the famous corporate and brand name. The mission of DHL is to provide excellent customer service in the field of international express transport and logistics and to achieve is goal of being the logistics company of the world (DHL: Strategy, 2011, par. 2). Management strives to achieve this mission by adhering with strict standards of quality and ethical responsibility of preserving and protecting the environment as they utilize various resources effectively and efficiently. II. Organizational Strengths and Weaknesses A. Competent Leadership and Managerial Expertise One of the strengths of DHL is its pool of competent, qualified and diverse leaders who are deemed experts in their respective fields of endeavor. This is a distinctive competence because as it operates in various parts of the world, strong leadership drive and potentials are honed through various incentives and strategies that promote â€Å"self-initiative among our employees through such activities as idea management, reward individual performance and attach great importance to team spirit. The First Choice Program, a critical pillar of our growth strategy, is designed to achieve systematic performance improvements at the interface with the customer† (DHL: The Group, 2011, par. 1). By motivating, developing and maintaining its diverse pool of personnel, their skills are effectively harnessed towards achievement of its corporate mission and goals. B. The Ability to Steer Growth in Strategic Locations DHL had been successful in identifying strategic locations around to world to expand its operations on a global scale. The study conducted by FAI Consu lting Services (2009) revealed that â€Å"the company has employed cross-functional teams around the world to plan, design, and manage facilities† (par. 4). In a span of 4 decades, the number of global partners dramatically increased by enhancing â€Å"its expertise by purchasing other leading logistics companies, e.g. 1999 acquisition of Danzas, 2004/2005 acquisition of 88 percent of shares of Indian express company Blue Dart, end of 2005 acquisition of Exel† (DHL: Facts and Figures, 2010, par. 6). C. Tendency for Complacency A study written by Apostolopoulos, et.al. (1998) indicated that there is an eminent weakness facing corporate employees as they manifest tendencies for complacency. The rationale for this is the market leadership prominently gained by DHL over the years. The exemplary working environment accorded personnel job satisfaction level that gave them benefits they deemed were more than expected and therefore should not be challenged nor disrupted. The o rganization can minimize this weakness through more challenging performance evaluation and appraisal programs that gauge their work attitude and apply appropriate sets of rewards and penalties as deemed necessary. 2. Discuss how the organization can minimize this weakness. D. Reported Poor Customer Service In sites that reveal customer complaints, DHL customers were objecting the poor customer service manifested